I’m going to resist the urge to talk in third-person here.

My name is Jeff Benjamin, and I produce and write Cellular. Over the last decade and a half, I’ve produced videos that have been viewed hundreds of millions of times and have accumulated over one million subscribers across several YouTube channels. I’m a proud 9to5Mac alum, and remain especially interested in Apple.

Cellular was initially conceptualized back in 2011, and launched as a podcast back in 2015. In May of 2022, I relaunched Cellular as a blog and YouTube channel that specializes in low-level tech videos, featuring in-depth walkthroughs, how-tos, reviews, etc. I continue to place a special emphasis on Apple software and hardware, but also have interests in green energy, EVs, and other areas within that orbit.

You can follow me on Twitter @JeffBenjam and follow the official @cellularfm account as well. I’m also on Mastodon and LinkedIn.

For PR requests, advertising inquiries, or anything else, please contact me via email at jeff@cellular.fm.

Ethics statement

Ethics and transparency are ideals very important to me. With this in mind, please take note of the following:

Review samples

Although I personally purchase the majority of products, services, and apps that I cover, sometimes companies will send products for the purpose of publishing a review or to include it in other types of editorial. In such cases, the company has no say over what I publish, and I retain complete editorial independence. In other words, a company cannot influence what I write or say about a product just because it provided a loaner or review unit, and I will always disclose where the product was sourced.

I participate in the Amazon Services LLC Associates Program, which is an affiliate advertising program that allows me to earn fees by linking to Amazon.com and affiliated sites.

Affiliate links, via Amazon and others, allow me to receive a small percentage of the sale of an item when clicked at no cost to you. These are used often on my site and YouTube channel, and allow me to keep the lights on.

Sponsored content

On some occasions a company might pay me to showcase a new product, app, or service. Again, this helps to keep the lights on. To ensure that this is never confused with editorial content, I will always include a very conspicuous [Sponsored] tag to ensure that it is clear that I am being paid for this content, and so that it is not confused with an editorial.

Review guidelines

To learn more about how I go about reviews, take a look at my review guidelines page. This page will be updated as my reviews evolve.

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